IMC's 'Pink' tow vehicles blaze a brand new path – Gulf Information

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High roadside help agency breaks limitations with UAE’s first lady-driven towing service
The previous few many years have witnessed a significant shift in gender demographics of drivers around the globe, with markets such because the US seeing extra girls holding driver’s licenses than males. Like a lot of the related sectors, towing, and trucking normally, are seeing main modifications that replicate this pattern. In reality, the American Trucking Affiliation estimates the variety of lively truck drivers to drop by 175,000 by 2025. To fill this hole, many corporations are placing packages in place to particularly recruit girls on this hitherto male-dominated sector.
Nevertheless, regardless of the ever growing numbers in girls drivers within the Center East, lady-driven roadside help and restoration vehicles is an idea that’s nonetheless alien to the area. Now IMC, or Worldwide Motoring Membership, the main participant within the emergency roadside help sector in UAE since 2003, has introduced that it’s making a foray into this untapped sector by introducing the nation’s first ever fleet of tow vehicles pushed by girls. The corporate has already recruited and skilled a crew of girls to function the restoration vehicles which have been branded ‘Pink’ to go together with the idea.
“These vehicles have been primarily pushed by males all these years and with the ever growing variety of lady-driven automobiles within the area, we now have give you the thought of getting lady-driven restoration vehicles to cater to those prospects,” says Vince Joe, Government Director of IMC. Whereas underscoring the agency’s dedication to its woman prospects, the initiative to induct feminine drivers is a part of its drive to advertise equality and supply equal alternatives to all. “We have now recruited feminine drivers who shall be on subject, driving restoration vehicles and offering restoration companies. This initiative is to advertise equal alternatives for all and making girls prospects really feel secure and comfy coping with them,” Joe provides.
Headquartered in Dubai, UAE, IMC has operations throughout the GCC. Primarily a B2B firm related to the insurance coverage and banking sectors, IMC handles a portfolio of over 2 million prospects. The corporate’s predominant companies embrace offering towing companies in UAE for accident and breakdowns together with different onsite works like battery boosting, flat tyres and lock-out amongst others.
IMC’s in-house multi lingual name centre takes in additional than 2,000 cellphone calls and supply near 1,000 emergency companies each day with the assistance of its fleet of 200-plus restoration automobiles.

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